Welcome to Part Five of The Blogging Girl Series! If you’re new here, you might want to view Part One of this series, to understand what it’s all about! This part of the series focuses on How To Write Your First Blog Post. When you’re new to blogging, learning how to write a blog post for the first time can be really intimidating. It can feel a bit overwhelming when you’re first trying to figure out where to start or what to write about. That’s why today, we’re gonna focus on eight guidelines that will help you to successfully get through writing your first post.
As we go through these guidelines, it’s important to know that you should always make your content your own. The way you do this is by simply being yourself. Your readers will come to you because they want to read your content. What you provide to your audience needs to be unique to you. This shows through your tone of voice when writing and how you structure your content.
All of this comes with time and practice naturally, so don’t stress too much over it. Just understand that, all you have to do is be yourself! Don’t try to imitate or copy someone else, just be you. It’s okay to be inspired by other people and draw ideas but in the end you always want to aim to write from your heart. No matter what the topic may be!
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1. Choose A Topic
Okay, so! The first thing you’re gonna have to do is choose an interesting topic. Preferably something that’s somehow related to your niche. Doing this, as we’ve learnt in the previous parts of this series, will help you attract more readers to your blog. Let’s say you have a financial advice blog and you brainstorm some topics along the lines of, ‘how to save money’ or ‘saving tips for students.’ This will help give you an idea on what you’re gonna be writing about. While you’re at it you can also brainstorm some subheadings that go more in depth on your topic too.
2. Keyword Research
After choosing a topic you want to blog about, you’ll want to do some keyword research. The aim of doing keyword research is to find keywords for your blog post that are highly searched for and have a low competition rate. Let’s say the keywords, ‘saving tips for college,’ are searched for a lot and have a low competition rate (of people writing on this topic). This means that your chances of being found on Google’s search engines are really high when you write about this topic.
There are many different platforms that can show you the perfect keyword combination when you just type in a few words. I personally use Keyword Planner from Google or I search up topics on Google Trends to see when is the best time to post on them. However, there’s a lot more to how and where to place and use your keywords. The way I mastered my Keyword Research and learnt all of this and more, was through the Keyword Research and SEO for Bloggers Course by Nele van Hout. Her courses also teach you how to setup Google Keyword Planner for free (it’s really tricky!) and gives you a bunch of other free places where you can do your keyword research with more accurate results.
3. Pick A Catchy Title
Now that you’ve brainstormed some topic ideas and got the perfect keyword combination, you’ll want to bring it all together. For instance if your perfect keyword with a low competition rate and a high search is, ‘saving tips for college students,’ you’ll now want to use these keywords in your title too. Something people really like is lists, so perhaps your SEO title could be, ’11 Money Saving Tips for College Students.’ The words relate to your niche and you’ve now optimised it for SEO! And there you have it, the perfect title! Remember, you should use your keywords throughout your blog post too, but be sure not to do ‘keyword stuffing.’ Google hates that, so use your keywords sparingly through your post depending on the length.
4. Add High Quality Images
When choosing images for your blog post, you want to choose something that’s relevant to it. So for example, a picture of a group of college students or a table with a little piggy bank on it, would be a great image for a blog post on, ’11 Money Saving Tips for College Students.’ You can always take your own images for your blog post or you can get them online for free by Googling, ‘free stock photos for bloggers.’ The most important things is that they are always high quality images! There’s also something called alt attributes on images where you’ll want to use your keywords in too. This helps Google read what your post is about and gives you a higher ranking. Always remember to use keyword variations though, to avoid keyword stuffing!
When it comes to how many images you should use in a post, I would personally say 1-2 is enough, but it depends on what you’re blogging about as well. If you’re writing a post that needs a lot of imagery, that’s fine too. There’s no strict amount of how many images you should or should not use. Just do what works best to get your message across to your audience!
Now that the basics of learning how to write your first blog post are done, let’s get into the content of what you’re writing. If you’re thinking about making your first blog post an ‘about you’ one, that’s what your ‘about’ page is for. You have free reign to go all in depth about who you are and what your blog stands for on your ‘about’ page, but as for your first post, this deals with your blog content.
When creating blog content, you wanna always over-deliver. Try to make sure your posts are always answering your readers questions. You want your readers to leave your content, always feeling like they’ve gained something from it. Always do quality over quantity, and where you can do both, do both! When it comes to the length of your blog post, I would say for SEO purposes to keep it around 1700. Google loves this because a lot of people actually like lengthier information! It also helps you bring about more long-tail keywords that lets Google know more on what your post is about so it can rank you higher in search feeds and get you more clicks!
6. Include Necessary Links
In learning how to write your first blog post, it’s important to remember not to add unnecessary social media links and contact information. This is what your contact page is for. If you’re adding these links make sure its for a good reason. For example, I usually only add my mailing list link to towards the end of my posts for people to subscribe if they’d like. I do this because I know my pop up form may only come up once for them when they visit my website, and perhaps they may have not gotten familiar enough with my content to subscribe yet.
The point is you should have necessary links, that will either benefit your reader in some way or give them a call to action. For instance if you have affiliate links or products you want your potential customers to see, you can add call to action links such as ‘click here to purchase.’
7. Stop Striving for Perfection
Stop trying to be perfect and just start! There is never going to be a perfect moment for when you should write the perfect first post. You have all the tips, tricks and answers of how to write a blog post right if front of you right now. You just have to go for it! If you keep waiting, then a few years from now you’re gonna be wishing you had. Imagine waking up one morning and thinking how different your life could have been and all the opportunities you could have had if you had only started that blog and took the initiative to write that first post!
I mean do you really wanna see someone with the same idea as you one day, doing the thing you would have loved to do, only they suck at it? It’s the worse feeling in the world right? Watching someone do something you know you could do a hundred times better! So why do that to yourself. I get that you may have an idea in your head, and maybe you don’t wanna put it out right now because it won’t look as good on ‘paper’ just yet. But, it never will if you don’t start somewhere, so do yourself and the world a favour, and start! It doesn’t have to be perfect right now, it just has to be done!
8. Enjoy What You Do
I know this sounds so cheesy, but really though. Don’t take blogging or writing so seriously. Yes of course, do what’s necessary for your blog to perform at its best in views, sales and so on. But, also remember to keep it light hearted. Don’t over analyse every little detail, that’s when you no longer enjoy the process anymore. Write about topics you love and just be yourself. This is your little corner of the internet that you created! So always write from your heart and the right people will come, guaranteed.
People can tell when you enjoy what you’re doing. So don’t choose to write about something just because you see everyone else profiting and doing well off of it. Write about what you love and what makes you feel happy. Write about things that you know about and that you can offer a ton of value in. Building your blog takes some time, the last thing you want is to be miserable along the journey. So do what you love.
You’ve reached the end of Part Five of The Blogging Girl Series! We’ve got one more part of this series left! So if you’d like to stay updated on this course and receive more material on blogging for beginners, how to start a blog and to be successful at it! Be sure to sign up to the BGD mailing list! At the end of this series you will receive a free PDF of all the topics covered and some additional information on how to make money blogging, work from home and become your own boss!
Part-One: How To Start A Successful Blog
Part-Two: How To Make Money Blogging
Part-Four: Habits of Successful Bloggers
Alana – Mae